The growth partner behind world-class endurance coaching businesses.
Arcane is an embedded growth partner for established triathlon, running and HYROX coaches. We design and implement the strategy, acquisition, automation and systems required to build a scalable, profitable and systemised coaching business.
- For coaches at £5,000+ monthly revenue
- Strategy, execution and technology in one partnership
- 90-day Growth Partnership Agreement
Exclusively for endurance coaching businesses
Exceptional coaches shouldn't have to become exceptional marketers.
Most endurance coaching businesses have world-class technical expertise and no commercial system behind it. Growth stays dependent on referrals, inconsistent posting and manual processes.
Over-reliance on referrals
Lead generation is inconsistent and every month starts close to zero.
Weak offer positioning
Undifferentiated packages attract price-sensitive athletes instead of committed ones.
Founder-led operations
Coaching, admin and business development all compete for the same hours.
No scalable infrastructure
Manual processes, no automation, and no retention strategy beyond good coaching.
A repeatable framework for sustainable growth — not short-term lead generation.
Every engagement is bespoke, but every engagement follows the same methodology. Six stages that turn a coaching business into a commercial system.
Audit
Full audit of the business, market and competitive position to identify the real growth constraints.
Redevelop
Rebuild the offer, pricing and value proposition for maximum conversion and margin.
Create
Produce the high-converting content, creative and marketing assets your growth system runs on.
Acquire
Acquire qualified athletes predictably through paid media and structured sales processes.
Nurture
Convert and retain through CRM, automation, lifecycle marketing and community.
Expand
Grow lifetime value through optimisation, partnerships, retention and new revenue streams.
One partner instead of five disconnected suppliers.
Strategy, marketing, operations and technology delivered as a single integrated growth system — designed to complement the coaching platforms you already use.
Business Strategy & Offer Optimisation
Business audit, market and competitor analysis, offer redevelopment, pricing strategy and customer journey mapping.
Organic Content Strategy
Monthly content strategy, calendars, video concepts and scripting, short-form editing, publishing and analytics.
Paid Media Management
Campaign strategy, audience research, creative and copy testing, media buying, conversion and budget management.
CRM, Automation & AI
CRM implementation, workflow automation, email and SMS sequences, lead management and internal process automation.
Sales & Customer Journey
Sales process development, discovery call frameworks, follow-up systems and end-to-end conversion optimisation.
Lead Qualification & Appointments
Qualification, appointment booking, pipeline management, prospect nurturing and onboarding coordination.
Community & Partnerships
Community creation and management, events, local and referral partnerships, and joint marketing opportunities.
Reporting & Business Intelligence
Real-time dashboards, monthly performance reports, KPI monitoring, marketing and sales analytics.
Systems Development
Standard operating procedures, workflow design, internal documentation and operational automation.
Landing Pages & CRO
Landing page development, conversion and UX optimisation, SEO, performance testing and ongoing maintenance.
Brand Development
Brand positioning and messaging, visual identity refinement, website messaging and offer positioning.
Lifecycle Marketing
Email and SMS, upsell and cross-sell campaigns, referrals, reactivation and long-term retention.
A structured journey from first call to compounding growth.
Discovery Call
A short qualification call to understand your business, bottlenecks and growth objectives.
Strategy Meeting
A consultative session covering market position, opportunities and a tailored growth strategy — not a sales presentation.
Onboarding
Completed within seven days: audit, research, growth planning, offer redevelopment and pricing review.
Strategy Approval
You approve the offer, pricing, customer journey, landing page structure and campaign plan before production begins.
Asset Development
Landing pages, campaigns, creative, copy, CRM, automations, community and dashboards — all quality assured.
Launch
A coordinated launch where every component of your growth system goes live fully integrated from day one.
Optimisation
Weekly performance monitoring, creative testing, CRO, offer refinement and strategic reviews.
Long-Term Growth
Continuous system improvement guided by performance data and your commercial objectives.
A growth partner, not a marketing agency.
Most providers sell a single service — ads, websites or software. Arcane operates inside your business, building the commercial infrastructure that makes growth repeatable.
Exclusive focus on endurance coaching businesses
Founder-led expertise in the endurance athlete journey
End-to-end implementation, not advice alone
Long-term partnerships over transactional projects
Proprietary systems, standardised processes and technology-driven delivery
Data-led decisions measured against commercial outcomes
“Athletes don't buy coaching. They buy transformation — their first Ironman, their first marathon, their first HYROX. The businesses that win are the ones built around that outcome.”
Systemise
Repeatable processes
Automate
Technology over admin
Optimise
Measure and improve
Simplify
Focus on what creates value
Transparent investment. Aligned incentives.
A one-off implementation fee covers strategy, onboarding, audit, offer redevelopment and campaign build. The monthly partnership covers ongoing strategy, management and optimisation.
Basic
For coaches establishing their first predictable acquisition system.
- Implementation fee
- £1,495
- Monthly retainer
- £795
- Suggested monthly ad spend
- £895
Standard
Most selectedFor established businesses ready to scale acquisition, automation and retention.
- Implementation fee
- £1,995
- Monthly retainer
- £1,295
- Suggested monthly ad spend
- £1,495
Premium
A full embedded growth partnership across every area of the business.
- Implementation fee
- £2,495+
- Monthly retainer
- £1,995+
- Suggested monthly ad spend
- £2,995+
Advertising spend is paid directly by the client and managed by Arcane. All partnerships begin with a minimum 90-day Growth Partnership Agreement; pay the full 90 days upfront and receive a 10% discount.
We work with a limited number of coaching businesses.
Arcane operates a selective acceptance policy. We decline partnerships where there isn't a strong strategic fit — it protects service quality, client results and the reputation of the brand.
You're a strong fit if you have:
- A minimum of £5,000 monthly revenue
- A proven coaching methodology and athlete results
- An established personal brand
- Online or hybrid coaching delivery
- Ambition to scale beyond referrals and organic growth
- Commitment to long-term business development
Questions coaches ask before we partner.
Who do you work with?
Established triathlon, running and HYROX coaching businesses generating a minimum of £5,000 monthly revenue with proven coaching results. Future expansion will include golf and other sports coaching businesses.
How is Arcane different from a marketing agency?
Agencies deliver isolated services. Arcane operates as an embedded growth partner, combining business strategy, offer development, paid acquisition, automation, community and reporting into one integrated system, implemented end to end.
Do I need to change my coaching software?
No. Arcane complements platforms such as TrainingPeaks, Trainerize and Final Surge by providing the commercial systems around them — acquisition, sales, automation and retention.
What is the minimum commitment?
A 90-day Growth Partnership Agreement. That allows time to complete implementation, launch campaigns, gather meaningful performance data and optimise before evaluating ongoing performance. Paying the 90 days upfront earns a 10% discount.
What happens in the first 30 days?
Onboarding is completed within seven days wherever possible: audit, market and competitor research, growth planning, offer redevelopment and pricing review. You approve the strategy, then asset development and launch follow.
How is performance measured?
Against commercial metrics — qualified leads, conversion rate, average revenue per client, retention, lifetime value and return on ad spend — reported through real-time dashboards and monthly reviews.
Behind every successful endurance brand is an unseen system.
Book a discovery call. We'll assess your business, identify the constraints holding back growth, and tell you honestly whether a partnership makes commercial sense.
No pitch-heavy sales call. A structured conversation and a clear view of the opportunity.